This week’s episode features North Carolina muralist Crystal Jane Frye of the EZ Easel. Crystal gets the majority of her mural gigs from Facebook and today she’s opening up about her social media strategy that’s actually more of a simple habit than a strategy.


I think artists overthink the idea of social media so much that it puts them into a frozen state of confusion or fear. We don’t post because our hair doesn’t look perfect, video editing is time-consuming, or we forget to take photos/videos throughout the process so why even try?! Right?


What if I told you that posting to social media could be as easy as stopping what you’re doing for 1 whole minute, taking a quick photo, then posting it with a one-sentence caption? That’s it. That habit, just a few times per day, is how Crystal grew her Facebook to 27,000+ followers. No fancy video editing or scheduled posts. Just her showing the world what she’s doing as she’s doing it.


Listen to hear the details of exactly what kind of photos Crystal was posting, which ones get the most shares and the full story of how she grew her mural business using Facebook.

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